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Abstract

Marketing has made significant positive contributions in creating competitive advantages for organizations in general and businesses in particular. Therefore, marketing education is absolutely necessary to equip learners with the right mindsets, skills and attitudes to meet the requirements of society, especially in the context of the rapidly evolving digital age. This study, using the desk research method, has the goal of identifying marketing education trends in the digital age, from the perspective of research and social recruitment needs. The results show three notable points, including: (1) associated with the internet platform; (2) interested in digital marketing tools, digital social connection platforms and digital data analysis; (3) the certification training market has a lot of potential for future growth.

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How to Cite
Nguyễn Hoàng Ngọc Linh. (2022). XU HƯỚNG ĐÀO TẠO MARKETING TRONG THỜI ĐẠI SỐ GÓC NHÌN TỪ NGHIÊN CỨU ĐẾN THỰC TIỄN. Tạp Chí Khoa học Quản Lý Và Kinh tế, Trường Đại học Kinh Tế, Đại học Huế, (21). Retrieved from https://tapchi.hce.edu.vn/index.php/sjme/article/view/119
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