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Abstract
This study was conducted to examine the impact of employer brand values on employee engagement at FPT Telecom, Hue branch. Data was collected from 175 employees working at the company through direct survey, email, zalo and facebook. The scales were checked with Cronbach's Alpha test, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The research results show that the employer brand value scale includes: interest value, development value, social value, application value and economic value. The structural modeling method (SEM) was used to test the proposed relationships. The findings reveal that development value and economic value are the two factors that have the strongest impact on the company's reputation and thereby indirectly affect employee engagement, while application value and interest value have a weaker effect. The article also provides some policies for the company in order to improve the employer brand value, thereby enhancing employee engagement in the coming time.