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Abstract
Digital transformation is an inevitable trend in all industries, including the logistics industry. This process not only helps optimize operational efficiency but also creates many new opportunities for sustainable development. However, digital transformation is not easy and is affected by many different factors. This study will identify the main factors affecting the digital transformation process in logistics enterprises using the fuzzy analytical hierarchy process (FAHP) method. This method allows for a systematic comparison of different factors based on pre-determined criteria. Through a survey of experts in the field of Logistics, the results show that the most prominent factor affecting digital transformation in logistics service enterprises is the transformation factor in technology, followed by transformation of business models and transformation in the perception of enterprises. Based on these results, the paper also provides recommendations and serves as a basis for determining the scale for factors affecting digital transformation in the field of Logistics.
Keywords: Digital transformation, Logistics, fuzzy hierarchy analysis (FAHP).