Ý ĐỊNH MUA SẢN PHẨM THÂN THIỆN MÔI TRƯỜNG - XE Ô TÔ ĐIỆN CỦA NGƯỜI TIÊU DÙNG THÀNH PHỐ HUẾ

Abstract

The study aims to explore the factors influencing the intention to purchase environmentally friendly products—electric cars—among consumers in Hue City. The author surveyed 192 consumers in Hue City and used descriptive statistics, factor analysis, and multiple regression to analyze the data. The results indicate that there are seven factors that positively impact the intention to buy electric cars. Based on this, management implications are proposed to promote the intention to purchase eco-friendly products.
Keywords: Purchase intention; Electric car; Eco-friendly