##plugins.themes.huaf_theme.article.main##
Abstract
The study aims to clarify the factors affecting the adoption of e-commerce in Vietnamese home-based businesses. The study uses partial least squares structural equation (PLS-SEM) based on 210 valid survey samples to analyze and test the hypotheses of the research model. The research results show that 3 factors of relative advantage, competitive pressure, and attitude of home-based business owners have an impact on the adoption of e-commerce in business. The attitude of the home-based business owner has the greatest impact on whether or not a home-based business applies e-commerce. From there, the study proposes implications to encourage home-based businesses in Vietnam to apply e-commerce to enhance business performance.
##plugins.themes.huaf_theme.article.details##
How to Cite
Đinh Văn Hoàng, Trần Thị Tú Uyên, Võ Thị Phương Thảo, & Nghiêm Vũ Thu Hiền. (2023). NGHIÊN CỨU CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN VIỆC ÁP DỤNG THƯƠNG MẠI ĐIỆN TỬ TẠI CÁC HỘ KINH DOANH VIỆT NAM. Journal of Economics &Amp; Management Science, (26). Retrieved from https://tapchi.hce.edu.vn/index.php/sjme/article/view/222
Section
Các bài báo