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Abstract
This study aims to evaluate the value chain of traditional agriculture products in Vietnam, the case of traditional raising chicken in Thua Thien Hue province, with a focus on marketing costs, profit sharing of actors, constraints in the chain. Data from primary surveys of 64 sampled respondents, 7 collectors, 5 retailers, and 3 processors shows that benefits are not equally shared between actors in the chain. Despite the highest level of production cost from farmers, they receive the least proportion of profit, the opposite to intermediaries for their highest percentage of profit. Additionally, credit access, technological issues, and financial support have been mostly confirmed by actors as potential barriers to upgrading the value chain. As a result, the research suggests better governance, technology, and financial supports from the local authorities for increasing the efficiency of the value chain and the income for smallholder farmers in the study sites.