ẢNH HƯỞNG CỦA ỨNG DỤNG DU LỊCH THÔNG MINH CHONOICAIRANG ĐẾN TRẢI NGHIỆM ĐÁNG NHỚ, SỰ HÀI LÒNG VÀ Ý ĐỊNH TRUYỀN MIỆNG CỦA DU KHÁCH VỀ CHỢ NỔI CÁI RĂNG, CẦN THƠ, VIỆT NAM

Abstract

This study analyzes the impact of the smart tourism app Chonoicairang on memorable experiences, satisfaction, and word-of-mouth intentions of tourists visiting Cai Rang Floating Market in Can Tho. Employing a quantitative research method with a sample size of 336 tourists who have used the Chonoicairang application during their tourism experience in Can Tho City, the findings reveal that the usefulness and accessibility of the Chonoicairang app significantly influence tourists' memorable experiences, satisfaction, and positive word-of-mouth intentions. Based on these findings, the theoretical, practical implications, and limitations of the study are discussed.