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Abstract

The digital economy presents numerous challenges for the banking workforce as technology integration becomes an essential requirement for customer service and digital transformation within organizations. Consequently, enhancing employees' digital competencies to adapt to the current digital economy is a critical issue. This study employs both quantitative and qualitative research methods to identify the components of employees' digital competencies through a case study of commercial banks in Hue City. The research findings indicate that essential digital competencies for bank employees include the ability to process and manage digital information, effective communication and collaboration in digital environments, content creation on digital platforms, cybersecurity and safety awareness, problem-solving skills, and professional expertise in the banking sector. The study's results serve as a foundation for banks to further enhance employees' digital competencies in the future, aiming to build and sustain a competitive advantage through knowledge-based resources within the organization. 


 

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How to Cite
Lê Thị Phương Thảo, Lê Thị Phương Thanh, Tống Viết Bảo Hoàng, & Nguyễn Ánh Dương. (2025). DEVELOPING A SCALE OF BANK EMPLOYEES’ DIGITAL COMPETENCIES: A CASE STUDY OF COMMERCIAL BANKS IN HUE CITY. Journal of Economics &Amp; Management Science, (33). Retrieved from https://tapchi.hce.edu.vn/index.php/sjme/article/view/401
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